Green Fast Food Chain Beats Competition in Sweden and Elsewhere

I was recently a panelist at a seminar on the island of Gotland, Sweden along with Par Larshans who happens to be the chief sustainability officer for Max Burgers, Sweden’s No. 1 burger chain. Par sent me a link to an article that appeared about a year ago in Time magazine. The article,Why Going Green Can Mean Big Money for Fast-Food Chains, describes the phenomenal business success that Max achieved as it took measures to reduce it’s carbon footprint and provide healthier choices for its customers. Read it here. — t.h.g.