Category Archives: Developing Alternatives

The End of Money book one of top 15 “most shareable” of 2009

My latest book, The End of  Money and the Future of Civilization has been rated one of the top 15 SHAREABLE books of 2009. It shares this list with some very good company. Have a look. “Shareable is a nonprofit online magazine that tells the story of sharing.”  The guys who run it have some pretty impressive credentials.

Thomas Greco’s Video Interview with Daniel Pinchbeck

Here are some segments of an interview I had with Daniel Pinchbeck during the Economics of Peace Conference in Sonoma, California in October of 2009. This interview was recorded by Haig Varjabedian

You can watch the entire interview in four parts on Vimeo.

Daniel Pinchbeck is an author and the  founder of  RealitySandwich.com, a website forum regarding experiences and initiatives surrounding the evolution of consciousness.

I also did an interview with Regina Meredith of Conscious Media Network.

November Newsletter

Newsletter — November 23, 2009

Whew! The past two months have been a whirlwind—on-tour with appearances, conferences, and interviews, first in Pennsylvania, North Carolina and Texas, then following 10 days rest in Tucson—on to California, Oregon, Washington, BC, and Michigan. Now back in the San Francisco Bay area, I’ve been resting up as I contemplate what might come next.

An account of my eastern tour was included in my October message, so I’ll begin with a brief report on The Economics of Peace conference (http://www.economicsofpeace.net/) that was held in Sonoma, California during the fourth week in October. I was one of the featured speakers at that conference, presenting an illustrated talk titled, The Economics of Peace, Justice and Sustainability: Toward a New Convivial World Order.

The conference was one of the best I’ve ever attended, with regard to not only the program but the organization and the setting, as well.

Praxis Peace Institute Director, Georgia Kelly informs us that videos of The Economics of Peace conference are for now being uploaded to the Vimeo website http://vimeo.com/channels/theeconomicsofpeace. Among those available for immediate viewing are the presentations of Vandana Shiva, A. T. Ariyaratne, and David Korten. Later, the presentations will all be on the Praxis Peace home website http://www.praxispeace.org/.  DVDs and audio CDs will also be available sometime in December.

While in the Bay area, I also gave a presentation at San Francisco State University. This was at the invitation of long-time correspondent and friend Kenn Burrows who teaches in the department of Holistic Health Studies.

Noticing a two week gap between my California and Michigan commitments, Brian Allen offered to organize a tour of the Northwest. After deliberating about the pros and cons, I agreed to take him up on it. It turned out to be a very interesting and productive tour, with Brian skillfully handling the details every step of the way.

In Portland I worked with the Community Exchange Network (CEN/PDX) currency organizing group, putting on a workshop for them on Saturday, then on Monday afternoon we gave a presentation to city officials, among them, the Mayor’s economic development policy advisor. Adding a bit more substance to our presentation was William Underwood, organizer of a successful rebate program called Locals Care that has been operating in northern New Mexico for the past three years (https://www.locals-care.com/lcindex.php). That program has worked out some of the operational details associated with accessing existing payments infrastructure for use of with alternative currency.

The capstone of my Portland visit was a public lecture I gave on Monday night at the Unitarian church, which was well attended and successful in a variety of ways. The Portland people, like those in Asheville, inspired me with their dedication, commitment and intelligence. I’ve agreed to be on their advisory board.

In Seattle, I enjoyed the hospitality of the Ramer family, which afforded an opportunity for me to get a deeper understanding and an update on the Interra rebate project which Jon Ramer, with Greg Steltenpohl, helped to organize (http://www.interraproject.org/). That project utilized existing card reader technology and point of sale devices, but at rather high cost. If a greater scale of operation can be reached, the overhead might be bearable.

On Wednesday evening (Nov. 4), I gave a lecture on The End of Money and the Future of Civilization at the landmark Elliott Bay Bookstore. That presentation was video-recorded by Todd Boyle who has done a great job of merging the slide graphics with the video to create a movie that has been posted on vimeo. I’ve also added a link to it on my blog http://beyondmoney.net (in the sidebar to the right under My Audio-visual Presentations).

Canadian Visit

Taking a leisurely drive up the coast on November 5 with Brian and Carolyn, we arrived around dusk at the border crossing into Canada. I remember the days when going into Canada was almost as easy as crossing the street. Now, one needs to show a passport and submit to sometimes intensive interrogation and searches. Still, we managed to reach the dock at Tsawassen just in time to catch the last ferry to Salt Spring Island.

Salt Spring Island dollars were launched eight years ago. The nicely-designed notes, which are sold for cash, have had some success in raising funds for local charities but they have not circulated widely on the island. Many tourists acquire the notes and take them home as souvenirs. The Board members are now seeking ways to make their currency more meaningful to island businesses and residents. In my meetings with them, and in my public presentation, I proposed that they change the method of issuance to monetize the local value-added by Island businesses, preferably within a mutual credit clearing association, as I’ve outlined in my recent book. That message seems to have been well received and I’m hopeful that the Salt Spring Island local exchange project may soon evolve into a good model for other communities to follow.

While on the Island, I had occasion to meet Paul Grignon, creator of the excellent videos, Money as Debt, (parts I and II). Paul came to my presentation on Salt Spring Island and brought with him a new short video called The Essence of Money, a Medieval Tale. In less than eight minutes, this video explains as well as anything I’ve seen how simple and effective a community-created currency can be. I highly recommend it. You can view it here: http://www.digitalcoin.info/The_Essence_of_Money.html

Back to the USA

Upon returning to the U.S., I gave presentations on both Whidbey Island and Vashon Island. Whidbey has recently launched a currency and Vashon people are considering one. In both cases, I stressed the importance of scale and of starting by recruiting “trusted issuers,” i.e., the popular businesses in the community where everyone wants to shop. These are the members that should be first to have the overdraft privilege (lines of credit) that allows them to spend before they earn. Individual members should initially be required to earn before they spend.

On Whidbey, I gave a presentation at the Whidbey Institute and had substantive discussions with the founders of the currency project. On Vashon, I was the guest of the Vashon Co-housing community. The talk I gave at the Red Bicycle Café was imbedded in an evening of enlightenment and entertainment that included songs sung and played by a local entertainer, a different kind of format that everyone seemed pleased with.

Last Stop

The final stop on the tour was Traverse City, Michigan where I was a presenter at the Conference on Michigan’s Future Energy, Economy & Environment (Nov. 13-15, 2009, http://futuremichigan.org/). My presentation on the first day of the conference (Friday) was billed as “Why the Economy is Collapsing.” My coverage of that topic was contained in my slide show that I titled, The Economy: How Did we Get Here and Where are we Going?

My second presentation (Sunday afternoon) provided a more detailed outline of how to design, manage, and issue complementary credits or currencies. The listed title was “Local currencies and credit currencies,” but I ended up calling it The Exchange Revolution: Taking Cashless trading to a new level. The narrative (MP3) and slide show (pptx) for each of these presentations are currently posted separately at http://www.mediafire.com/?sharekey=b3d291f68f7542fdab1eab3e9fa335ca80431dd425797f76 (files 140 and 141, and 595 and 596, respectively). You can download a free Power Point viewer for pptx files from the Microsoft website.

At the end of my stay in Traverse City, I met with the Board of the Bay Bucks local currency project, two members of which are old friends from the Bioregional gatherings of the 1980s. They, too, are looking for ways to make their currency more significant to their local economy. I offered them the same advice I gave to the others—show the most popular businesses in town the advantages of spending their own currency jointly into circulation. With a little seed money, Traverse City could become another good model for community exchange.

I could give lots of interesting details on all of these experiences but for the sake of brevity I’ll refrain.

Priorities

My main priority at this point is to show alternative exchange entrepreneurs in both the grassroots and for-profit realms where the real liberating power lies. It’s in reclaiming the credit commons by monetizing the value-added by local industries, farms, and other businesses. What that means is organizing the productive enterprises in a community to pool their credit and to allocate it to one another in proportion to each business’s ability to provide valuable goods and services to their community. This is accomplished by their participation in mutual credit clearing exchanges and/or by jointly issuing a local currency and spending it into circulation. It can also be accomplished by participation in well-managed commercial “barter” exchanges.

I’m encouraged to see that this approach is increasingly understood and gaining ever greater traction. Several promising projects are either nearing launch or are shifting over from less empowering designs. There is an urgent need now for (1) grant funding or investment capital to build optimal exchange models that can be quickly scaled-up and replicated, and (2) a “space” for collaboration where developing exchange projects can learn from and assist each other. We don’t have time to reinvent any wheels. Solutions that have already been worked out and tested in one place can be applied or adapted for use elsewhere. There are plenty of good tools available for web-based collaboration and information sharing. It remains only for someone with the requisite knowledge and skills to show how they might be effectively combined and applied.

In the coming months, I am also looking forward to shifting my attention back toward more creative work—writing articles and, perhaps, another book, while exploring new realms, physical, cultural, and spiritual.

As I’ve said many times of late, I think society is going through a metamorphic change. It is something unprecedented, something that requires us to be responsible, creative and open to possibilities. It means a shift away from economic growth and the consumerist rat-race, toward a sustainable, steady state economy and a dignified life for all. Those who try to cling to the caterpillar economy are bound to be sorely disappointed. With sharing and cooperation we can make the transition to the “butterfly economy” both exciting and rewarding.

Happy Holidays,

Tom

Richard C. Cook on the Economic Crisis

Richard C. Cook had posted a new article titled,

The Economic Crisis and What Must be Done

In it, he provides an excellent summary of our current situation and how we arrived at it, along with some concrete proposals.

On the legislative front, he call for Congress to pass what he calls the “Cook Plan.” This would provide relief payments “to each adult of $1,000 a month until the crisis lifted. This money could be earmarked for goods and services produced within the U.S. and used to capitalize a new series of community development banks.”

I could support such a plan but I see no hope of getting it through Congress. Even so, it would require a reallocation of budget payments from bank and corporate bailouts and military spending.

His second proposal is much more feasible and in line with my own prescriptions:
“Another method increasingly being used within the U.S. today is local and regional credit clearing exchanges and the use of local currencies or “scrip.” Use of such currencies could be enhanced by legislation at the state and federal levels allowing these currencies to be used for payment of taxes and government fees as well as payment of mortgages and other forms of bank debt. The credit clearing exchanges could be organized as private non-profit regional currency co-operatives similar to credit unions.”

However I see no need for government involvement in this approach. I would prefer that governments keep hands off until the exchanges have enough strength to bend legislation in a favorable direction. Too much government attention too early will result in repression of emergent exchange alternatives, as has been typical in the past.
Cook’s article provides invaluable background, especially for anyone who is new to the study of “the money problem.” I strongly recommend it. You can read it here.

Modern Trade and Barter – How It Works

IMS is one of the leading trade exchange operators in the United States. It’s a publicly traded company that has in about 24 years grown from one local trade exchange into a network of more than a dozen trade exchanges scattered around North America. The IMS website contains a five minute video that does a pretty good job of explaining how commercial trade exchanges work. View it here.

The Legacy of E. C. Riegel

A Primer on E.C. Riegel by Spencer H. MacCallum

With a Comment by Thomas H. Greco, Jr.

This article by Spencer MacCallum is a nice summary of Riegel’s ideas and works. Fortunately, our modern technologies are making it easier to implement Riegel’s ideas, and that has been progressing in the form of mutual credit clearing circles like LETS, and in commercial “barter” exchanges.

The main obstacle to progress is people’s preconceived notions about money. The ideas of non-governmental money and the need to separate money and state run counter to their general conditioning, but the increasing amounts of media attention given to the recent proliferation of community currencies and exchange systems has helped in changing that.

The most difficult task will be the creation of an independent, non-political unit of account. This is the one area where Riegel falls short. He failed to explain how his abstract unit of value might achieve a meaning independent of the dollar unit. If the dollar is the “language” of value we have grown up with, we can learn a new language only in relation to it (translation), or by immersing ourselves in a culture where dollar is NOT “spoken.”

It is by our everyday purchases of goods and services that the dollar as a value unit acquires meaning. If the valun is to have a life that is independent of the dollar, it must be defined in terms of some of those goods and services, at least initially. Which goods and services to use?, traded in which markets?, are the questions that constitute the measurement challenge.

The valun can be launched at par with the dollar or other political unit, but how can people differentiate one from the other unless there is a physical reference? What will cause the valun to diverge from the dollar as the dollar is debased? Without that physical definition, the valun will simply follow the dollar as a unit of measure. If vendors will accept either dollars or valuns in payment, how will they know how many dollars to ask for if the valun price is held constant?

You may answer, “By looking at a price index.” Well, any index will be defined in terms of specified goods and services. So that amounts to a de facto definition. Let’s choose our own definition instead of relying on a manipulated government index like the CPI. – t.h.g.

Edwin Clarence Riegel (1879-1953), better known as E.C. Riegel, was an independent scholar who dedicated himself in the 1930s to understanding exchange, thinking that a simple and dependable means of exchange would do more to enhance the dignity and well being of the common man than any political reform. Before that, he had been active in the consumer movement in the 1920s and 30s, launching, as president of the Consumer Guild of America, virtually a one-man war to make America safe for the consumer, publishing four books in the first two years (The Yellow Book (1927); Barnum & Bunk: An Exposure of R.H. Macy & Company (1928); The Three Laws of Vending; and Main Street Follies (1928). Later, he concentrated on understanding the nature and functioning of money, publishing The Meaning of Money (1936), Private Enterprise Money (1944) and, posthumously, The New Approach to Freedom (1976) and Flight from Inflation: The Monetary Alternative (1978).

Riegel conceived of money as simply number accountancy among private traders. As he came to see it, an exchange medium is still direct barter to the degree that it has any intrinsic value. Fully evolved money enables traders to escape altogether the limitations of direct barter and achieve “split barter,” enabling the purchaser in a transaction to make payment at such time and to such parties as he might choose.

Riegel’s ideas do not coincide with those of any established monetary school. Traditional views of money lie along a spectrum from those of the “hard money” theorists who favor least possible government intervention in the free-market process, to those of the “fiat money” theorists who are quite comfortable with statism, viewing money as a creation of government and requiring no intrinsic value or anything more than government management of money issue. Ironically, Riegel came down on the side of a rigorously free-market fiat system; for a mature exchange system as he conceived it would depend on no intrinsic value at all, nor would it require or tolerate any degree of government participation. In that sense, the fully evolved exchange system would be a natural system operating entirely as a spontaneous, free-market process with no political mandate imposed.

Since virtually everyone assumes that money must have, if not intrinsic value, at least some degree of government involvement, Riegel’s idea of true, i.e. fully evolved, money requiring neither has been slow for find acceptance. It might be easier to understand his concept as a moneyless exchange system—although his idea of the evolution of exchange from primitive, direct barter to true money as mere number accountancy among traders in the market place has an elegance about it.

Riegel’s idea of a fully developed exchange system can be understood in terms of “trading circles.” A is a furniture maker, and B has a lumber company. A buys lumber from B to make furniture, paying him with valuns (Riegel’s contraction of “value units”). B then spends the valuns as he likes to purchase what he needs, as do those farther down the line, while A proceeds to make furniture. When A completes the furniture, he offers it for sale competitively on the market, accepting valuns.

Who issues valuns? If A’s balance with the system accountant is zero or negative, then the valuns he pays to B are new issue; if not, then they are simply valuns circulating in the trading circle. None but the system accountant knows which they are. If they are new issue, then when A sells his furniture and accepts valuns in payment, he redeems his issue, and his account with the system accountant comes out of the red and into the black. Valuns may be thought of as mutual credit tokens. To qualify as a member of a trading circle, one agrees to put product or services competitively into the market and to accept valuns in payment. There can be no question about a person’s willingness to redeem his issue because, after all, that is what he is in business for.

There might be numerous trading circles, each with its own accountant but its valuns indistinguishable from those of other trading circles. The accountant in each case assigns each member of his circle a credit limit based on experience with that member’s type of business, charging a small fee to cover bookkeeping and insurance against default. Thus might accounting firms form competitive trading circles, charging less or more for their insurance depending how lenient or strict the credit limits they allow. The circles would cooperate under a board of governors primarily conducting research into optimal credit limits for different lines of enterprise and periodically performing credit clearances among the various trading circles.

Riegel proposed launching a valun system with the valun at par with some existing political unit such as the dollar, much as the United States dollar historically was introduced at par with the Spanish dollar. As people internalize the value of a given political unit at any given time, so would they internalize that of the valun. Over time, as infusions of new units diluted its value, the political unit would diverge from par with the valun, the latter remaining constant or showing relatively little change.

Since Riegel proposed valun trading circles long before the Internet, he described a valun system operating with paper checks. The Internet would vastly simplify its implementation.

Some advantages of trading with valuns:

(1) It would facilitate micro and start-up enterprises that under the existing political system cannot qualify for bank loans, since it would enable them to monetize their future productivity which, after all, is the backing of every valun.

(2) It entails no use of interest because with the exception, perhaps, of a small personal loan now and then, there would be no occasion for borrowing. The business person would simply issue new valuns as needed, according to his credit limit. This is an attractive feature for Islamists, since it accords with their religious stricture against interest.

(3) It does not require or tolerate participation by governments. Because these are not traders offering goods and services competitively in the market, they could not qualify as participants in a trading circle. Consequently, they could not issue units that would dilute the valun. The resulting constancy of the valun, relative to all political monetary units, would be a boon for business accounting and planning. Riegel observed that long-term business planning today, dependent on political units that are continually changing in value, is like a builder trying to build a house using a yard stick that varied in length from day to day.

(4) Because of their relative constancy, valuns could be expected to become the preferred unit of account over dollars or other political units. To the degree this happened, it would eliminate deficit public spending, effectively restraining governments to what could be collected in direct taxes and hence severely curtailing global military adventuring.

Riegel was the first to explicitly call for separation of money and state. Rather than advocating any political reform, he forecast the continued, natural evolution of exchange towards true, apolitical money and looked for ways to assist in that evolution.

He also was the first to predict a global inflation. Foreseeing all political monetary units inflating and “sliding into the sea,” he urged study and implementation of the valun plan. Past inflations had been local or regional; there remained always some unit, such as the British pound in the 19th century and the dollar in the 20th, to which businessmen could escape to carry on their accounting. Today there is no such unit. Should accountancy fail worldwide for want of a sufficiently stable unit of account, the global economy could fail. Hence the urgency, as he saw it, to set up a unit to which business might flee before that occurred (that is the significance of the book title, Flight from Inflation).

For a thoughtful discussion of Riegel’s ideas, see David Boyle, The Money Changers (London: Earthscan Publications 2003). Riegel’s ideas are available on the web at www.ReinventingMoney.com. Apart from many brief essays, his main works are:

1978 Flight from Inflation: The Monetary Alternative.
Los Angeles: The Heather foundation

1974 The New Approach to Freedom.
San Pedro, CA: The Heather Foundation

1944 Private Enterprise Money.
New York: Harbinger House

1936 Irving Fisher’s World Authorities on the Meaning of Money.
New York: Consumer’s Guild of America

Launching a Community Currency

Many people have gotten at least some sense of the inherent empowering potential of community exchange alternatives, but have no idea of how to make it happen. They ask, “How can we go about launching a community currency that will be widely accepted and make a significant beneficial impact on the local economy?”

Achieving the desired results requires proper system design, effective implementation strategies, and adequate management practices. These are matters that I have addressed in my books and articles. My favorite, and the most empowering approach, is to organize and/or support local credit clearing exchanges or associations that include several major businesses, service providers, and/or local government entities. These “trusted issuers” provide the economic foundation needed for a high volume, credible medium of exchange.

That is the centerpiece of the multi-stage regional development plan that I have described in my latest book (Chapter 16) and elsewhere. There are, however, other possible approaches that may be taken as preliminary steps to prepare the ground. These include loyalty schemes, discount or rebate programs, and currencies based on charitable donations.

The choice will depend upon the prevailing economic conditions, local circumstances, and available resources. One promising approach based on in-kind donations from local businesses to the non-profit sector has been articulated by Michael Linton, the originator of LETS. Linton calls this plan Community Way. He describes the basic plan in these videos: Part 1 and Part 2

Community Way monetizes some of the excess capacity of local businesses (transforms their valuable goods and services into a spendable medium), and allocates it to non-profit organizations and community improvement groups which can then spend it or sell it to cash-rich supporters who will then redeem it for donors’ goods and services..

There are of course a few details that must be added to make this approach operational. There needs to be some entity (non-profit) that will organize, recruit, and manage all of the myriad details involved in the process. That entity must eventually generate sufficient revenues to cover its costs and sustain the operation of the program. – t.h.g.

More Interviews

Over the past few months I’ve given many interviews in which I answer questions and discuss my ideas about money, the exchange process, and how to make the transition to a steady-state economy and a more just and peaceful world. I try to post links to those interviews here on my blog. You’ll find them in the sidebar to the right under “My Audio-visual Presentations.”

One of these, is an 11 minute excerpt titled, Towards a Credit Commons with Thomas H. Greco, Jr., posted on the New Dimensions Radio website at the New Dimensions Café. You can download it from there. The full interview is scheduled to air during the week of September 23-29, 2009. Check the New Dimensions website for radio stations in your area, or to find out about other Listening Options.

I’ve also just posted the interview I did with Joyce Riley for her Power Hour radio show on June 30, 2009, and will soon be posting a follow-up interview with her that was recorded on July 29. That program will also feature commercial trade exchange operator, Annette Riggs (Community Connect), who answers questions about the practical details of operating a private cashless trading system.

The End of Money: Take Power Back From the Money and Banking Monopoly

Alternet has just published another one of my articles, The End of Money: Take Power Back From the Money and Banking Monopoly.

The dysfunctional nature of the dominant global system of money and banking has for a long time been apparent to anyone who has cared to look at it. Now, in light of the present financial meltdown, it has become painfully obvious to virtually everyone. What most people have failed to recognize is that, regardless of the nominal form of their government, their political power has been neutralized and exhausted by the privatization and misallocation of credit money.

The political money and banking system disempowers communities and enables a small elite to use the present centralized control mechanisms to their own advantage and purpose. It misallocates credit, making it both scarce and expensive for the productive private sector while enabling central governments to circumvent, by deficit spending, the natural limits imposed by its above-board revenue streams. more..

Credit Clearing Already a Proven Means of Exchanging Goods and Services

People often ask me how the credit clearing process that I advocate might be established and where existing successful models are to be found. I point them to the commercial “barter” sector, the 75 year old WIR Bank in Switzerland, and a few exchange alternatives that have been emerging spontaneously from the grassroots. Of course, what these trade exchanges offer is not “barter” at all, but credit clearing.

Significant as it is, the commercial trade exchange business is not well known because it does not yet involve consumers or employees to any great extent. It services businesses, mostly small and medium sized businesses (SMEs), and mostly at the retail level or in the service sector. Credit clearing and private currencies are important elements in the economy at any time, but they become even more necessary during times of financial disruption such as the current one.

On June 25 Sky News in the UK did a live interview with one of the leaders in the trade exchange industry, Wayne Sharpe, the charismatic founder and chief executive of Bartercard, International. Sharpe discussed the role that his company, and others like it, plays in revitalising the UK economy by helping businesses to “reserve cash, reduces costs and increase sales and profitability through a sophisticated system of barter.” Here is a transcript of that interview taken from the Bartercard website. (Thanks to Bob Meyer of Barter  News for alerting me to this report). – t.h.g

Why cash isn’t king – The flexible friend that can help businesses beat recession:

Bartercard works like a credit card, but transacting by clients’ own goods and services via its own unique Trade Pound ‘currency’. On joining, account holders receive a transaction card and an interest-free line of credit. When spare capacity is sold, members’ accounts are credited with trade pounds. When purchases are made, trade pounds are deducted. Bartercard allows members to trade without the need to spend valuable cash or engage in a direct swap.
Given recent global economic developments, Bartercard is proving totally relevant. It’s phenomenal growth in the UK market over recent months is testament to this. One reason for the rapid growth is that Bartercard charges success-based fees; charging a small commission on each trade so, if it doesn’t produce results, costs to its members are negligible.

Another reason for Bartercard’s success is the support it provides the beleaguered SME sector. SMEs are the lifeblood of the British economy; accounting for over 60% of domestic GDP yet, in the main, they have been overlooked by government.

Lavish financial support from government has been reserved for selected big businesses and in particular, the banking sector. Instead of using the money to stimulate the economy, the banks have devoted these huge resources to bolstering balance sheets and improving share price. The banks are failing to lend even to those SMEs with solid foundations and a great track record but which need financial support in extremely difficult trading conditions.
Bartercard is providing a real solution. More than 80% of its members are SME’s and Bartercard aims to generate 10% in additional sales for each and every member business, then use that trade to offset regular cash expense, thus improving cash profit by up to 20%.

With over 21 million transactions and more that $15 Billion in trade volume worldwide since inception Bartercard is a proven method to increase SME;s trade.
“I have lived in the UK for over 7 years now and I know and feel for the SME’s – they are the heart of this nation and we will help them beat the recession in any and every way we can” says the eternally upbeat Mr. Sharpe.

It seems the Sky is the limit.